Animin – FAQs

What is the concept and how does Animin work in a nutshell?

Animin is your new digital friend on your smartphone or tablet. Animin takes the concept of the digital pet to a completely new level, as it allows you to see, play and interact with your Animin character in the real world, using your phone or tablet’s camera with the AR (Augmented Reality) card to teleport your Animin on to any flat surface in the real world; right in front of your eyes.

Where are they available and how much do they cost?

Animin launches in December 2014. Animin packs – containing your Animin Gamecard, poster, sticker and unique game code (to unlock the full augmented reality version of the app) – will cost £4.99. They will be available to buy directly from the Apple App Store, Google Play and via the Animin website (,, and available to purchase in store at Harrods, Forbidden Planet and in selected games, toy and retail outlets this coming December.

What age is the game aimed at?

Animin is suitable for gamers aged 7 and upwards.

Which devices can it work on?

Animin will work on iOS devices (iPhone, iPad, iPod touch) and on Android tablets and smartphones.

How many characters are there and are you developing more?

For the initial launch of Animin in December 2014, there will be four collectable character packs available for users to buy – Pi, T-Bo, Mandi and Kelsi. Four new characters will be made available at Easter 2015, with plans to release new characters to the Animin community each quarter thereafter.

Will there be updates, what are they and how much will these cost?

Yes, Animin will be updated regularly with new items and, each quarter, with new characters and minigames. There will be no charge for game updates, beyond the initial £4.99 the user pays for the exclusive Animin character pack. However, should the user wish to purchase a new character, they will need to buy an additional £4.99 character pack.

Is there anything you can do to personalise your Animin?

You cannot personalise your Animin character for the launch version of Animin, though we do have plans to add in character personalisation features post-launch. You can personalise your Animin’s environment by choosing from a range of pre-installed themes or by uploading your own pictures and themes from your phone or tablet’s camera.

Can you interact with friends’ Animin?

Yes, you can play with your friends’ Animin in one of the launch minigames, provided that both you and your friend have purchased the full £4.99 version of Animin. A strict safety control system will be in place which requires you to obtain each others Animin gamecodes in order to chat, interact and play with each other in the game, to ensure that users are ONLY able to play with known friends.

How long do Animin live for?

Animin evolve through four separate stages of evolution in the game – from baby through to kid to teen and eventually as full-blown Animin adults.

When you exit the game/app, does the Animin carry on getting hungry, unfit etc, or does it ‘shut down’ effectively each time?

Your Animin will only get hungry or ill or drop its fitness levels when the game/app is running (ie ‘open’) on your smartphone or tablet.

Are there any educational benefits to the game?

The game is socially educational – in that it encourages you to care for and nurture your Animin. However, we should stress that Animin is, first and foremost, a game and a digital entertainment experience. It has not been expressly designed to be an educational app.

How long should kids play for at a time – is there a recommended amount of time?

We hope that kids will enjoy playing Animin both in short bursts (ie to quickly check on their Animin’s wellbeing for a couple of minutes) and in longer gaming sessions (where, for example, the user wants to interact with loads of in-game items, play minigames and concentrate on evolving their Animin to its next stage of evolution). We recommend that gamers take regular breaks every half an hour if they wish to play Animin for extended periods of time.

Can siblings or friends play with different Animin on one device – how would they share?

Yes, in order for siblings or friends to play with a different Animin on one device, they would each be required to purchase a separate £4.99 Animin character pack, each of which contains the unique gamecode to unlock their Animin. Only one player can play with Animin on a device at the time, though you can play with other friends or siblings who have the full version of Animin installed on another device.

How do you keep the Animin healthy and fit?

In order to keep your Animin’s fitness level up the user is required to play the minigames. If your Animin’s health level drops, you must administer one of the medicines, selecting from various options available via the medicine icon on the game’s home screen.

How do you know which medicine treatments to give?

Any of the various medicine treatments that are available in the game will increase your Animin’s health level by the same amount.

How do you ‘win’ or progress in the game other than keeping the Animin healthy and fit etc?

The overriding urge to progress in Animin will come from the user’s desire to evolve their character from baby to kid to teen and finally into a full-blown Animin adult.

What online safety measures are in place to protect children online?

We want all of our users to have a safe and fun experience with Animin. The multiplayer elements in the game are only accessible to players who are able to swap their gamecodes with each other directly, which is a failsafe way of ensuring that no players will ever interact with strangers within the Animin gameworld itself. We are also supported by The Good Toy Guide.

Where can I buy Animin?

The free app and Animin Pack (£4.99) will be available on App Store and Google’s Play Store in December.

How does the Augmented Reality Experience work?

It’s easy. The Animin Game Card brings your Animin virtual pet to life in whatever surroundings are visible through your phone or tablet’s camera. Simply point your smartphone or tablet on which your Animin virtual pet lives at the Augmented Reality card, your Animin vitual pet will then appear to come to life in your immediate surroundings.

Can I just download the free app and not buy the Animin Pack?

Yes although the app is really a taster and to access most of the gameplay and have your Animin virtual pet live in the real world you will need to purchase the Animin Pack.

What age is Animin suitable for?

Children (and adults) of all ages will be entertained, amazed and delighted by the technological magic and the companionship of Animin virtual pets – but it is especially aimed at children aged 7 to 11 years old.

What if I lose my Augmented Reality card?

No problem – you can print out another from our website [include link]. But we also suggest you photocopy your card as soon it arrives.

Is this technology safe?

Yes, the gameplay within Animin is all non-violent and takes place in a secure, safe and private environment where the only thing your child will interact with is its pet.

Will the Animin world change as my child plays?

We will continue to add features and mini-games as Animin develops. These will be made available automatically to Animin players, via updates of the iOS and Android apps, which will be free of charge. Keep an eye on this website to find out when updates are coming and what to look forward to.